Communication is not just a matter of ensuring relevant people are informed. Effective communication is the means by which a business converts its ideas, initiatives, or desired business changes in to action.
Communication is necessary to motivate people, create a positive working environment, ensure alignment with strategy, and create a sense of community and identity. However, in most organisations key messages often fall on unreceptive audiences and are in fierce competition with each other. Under such circumstances, being effective is far from easy!
Our work supporting effective communication and engagement separates into three areas:
The Seven Sins of Communication provides a list of claims that companies make which confuse, mislead or deceive the intended audience. For each of the 'sins' identified, we provide an example of how the media has reported the transgression.