The model below illustrates i2a's thinking about Social Responsibility.

It shows how key driving trends affect the evolution of social values. These values lead to social expectations about how business should operate. This includes managing activity within the direct control of business in order to meet all legal requirements. But it includes expectations that go beyond meeting legal requirements, extending into a business's sphere of influence. The opportunity is for a business to apply its core capabilities to meet, or exceed, society's expectations in way that also satisfies its own commercial imperative. Through engagement, effective compliance and innovation leading businesses can grasp this opportunity.

We explain more about the societal driving trends separately.