i2a Partner interviewed on Top-Consultant.com

Alan Holroyd, Partner at i2a, was recently interviewed by Top Consultant's Management Consultancy columnist, Mick James, and took the opportunity to outline i2a's views, in an article headed "Good business is good for business".

'We thought about who we wanted to be, and came up with the concept of "good business,"' he explained.

'The idea of "good business" is that it helps people be more efficient and effective, to be more sustainable and engage with the community. There's an older idea of business as a sustainable contributor to society. We need to think about who we are, the things we are proud of and whether we can look ourselves in the mirror.'

Alan went on to describe how the concept has proved valuable for the company.

'As a small consultancy, eventually your relationships run out, either you can't expand beyond a certain size or you have to find a way to spread into new clients. It's enabled us to meet new and different clients. We've moved from selling by relationships to talking about ideas - it's still traditional consultancy but from a different angle.'

To read the rest of the article, please visit Top Consultant.